Anybody who is anybody knows how huge and in-the-moment Taylor Swift is right now. Even if you are not a fan of her, I can almost guarantee that you can name at least a dozen songs, whether they were released in 2006 more in the present day.

This summer, Swift took North America by storm with her debut of “The Eras Tour,” a three-hour-long concert that uniquely displays each of her 10 albums and plays her biggest hits from each era. That said, it is no surprise that many Gen Z and millennials took this idea and ran with it.

It blew up so much that tickets sold out even prior to the general sale being announced. As a result of this, tickets became impossible to get and scammers and resellers were in full swing to make a quick buck off a “Swiftie” who was desperate to see their favorite singer live in concert.

To make light of a very disheartening situation, Swifties across the country decided to take matters into their own hands and make various activities to help those who were not able to get tickets.

One fan on X, formerly known as Twitter, decided to make their own version of fantasy football and called it Swiftball. Swiftball was used during each show in which fans would try to predict Swift’s outfits, her surprise songs, special guests and different mishaps that would happen during each night. Another tradition that started this summer were the nightly live streams produced by fans inside the stadium for those watching from the outside.

Lastly, fans who were not able to purchase tickets for their hometown shows started an event labeled “Taylor- gating,” a spin on tailgating, in which they would trade friendship bracelets, buy tour merch and listen to the concert outside the stadium despite not being able to fully experience the actual show.

As the North American leg of the tour ends, Swift recently announced an “Eras Tour” movie, in which fans can watch a recording of the full show, in an AMC theater of their choice. Swift has always released live recordings of each of her tours, except for “The Red Tour” due to it having a problematic director, but this has proven to be different than others.

In years past, Swift’s tour documentaries have been released on either iTunes or Apple Music to later be released on YouTube after a few months of it being released. The last tour, “The Reputation Stadium Tour,” was released on Netflix and it can be watched if you have a subscription.

Many will argue that this is simply a cash grab by Swift and her management to help promote the latest re-recording of her fifth studio album, “1989.” I would like to disagree and comment on the fact that this is definitely one of the smartest moves that she could have made now.

Before I continue, if you are wondering why I feel qualified enough to discuss Taylor Swift and her career thus far, I would like to share that I have been known as “The Taylor Swift Girl,” since my early adolescence. I have seen Taylor twice on her past tours, and I have participated in every activity listed above, as I fell victim to becoming one of the people who were unfortunate enough to not see Swift on her recent tour.

I have adored Taylor for years and will always defend her and her business decisions. Especially now, as I better understand the ins and outs of marketing and why her team has her doing the promotions she has been doing. One thing about Swift that you absolutely cannot argue with me about is how calculated she is.

She has been in the music industry since she was 16-years-old and has been criticized since the first time she stepped on stage. One example of this is when she almost got her career completely ripped from her hands by Kayne West and Kim Kardashian back in 2016. Due to claims Swift lied about West’s character, she was viewed as a “snake” and was forced to go into hiding for three years.

After the Kayne West fiasco, Swift has stated multiple times that she felt like her career was over and that she feared no one would pay attention to her in a few years, so she was holding onto her career as close as possible. That was until the pandemic hit and Swift released her eighth studio album, “folklore.” After this release, Swift’s career blew up faster than we were able to blink. Her songs, old and new, were trending on TikTok, and everyone became obsessed with loving Taylor Swift.

What Swift did next was quite possibly the best move she would ever make in her career. In 2021, Swift started re-recording and releasing her first six albums. Of course, she had no choice in doing so since she had her masters stolen from her, but this fortunately brought a new and fresh crowd to her music.

Since she had her own versions of her album, people were patiently waiting to see her next move, especially since she had announced her tenth studio album, “Midnights.” Hence, her announcement of her long-awaited Eras Tour. Since the hype around it was so heavily anticipated, Swift’s career was at an all- time high, even after she predicted her slow decline in the music industry. So, Swift did what any reasonable business person would do, and held on to every ounce of fame she was receiving.

This was proven true after “The Eras Tour” movie was announced and box offices had the highest number of sales they have seen since “Spiderman, No Way Home.” This proves that Taylor Swift’s fame will forever be growing, and she will forever be in the music industry and has subsequently changed it for the better.

“The Eras Tour” movie comes out on Oct. 13, and thousands of people have already bought their tickets a month in advance.

I will be there. Will I see you?