Moe’s Southwest Grill and Hoopla! Frozen Yogurt College VIP Night; giving to the community

Sarah Bedford, News Editor

On Nov. 6, Moe’s Southwest Grill and Hoopla! will host a special College VIP Party for all students, faculty and staff of Wilkes University and Kings College before their grand opening.

“The first 50 through the door for this event will receive free Moe’s burritos for a year and the first 400 will receive free Moe’s lunch and Hoopla! dessert. In addition, free Moe’s spirit t-shirts will be given to the first 600 customers for the College VIP party,” said a spokesperson.

Director of Marketing and Public Relations, Stephen Donnelly, explained that these events have proved to be successful in the past, with roughly 150 students from a Missouri institution camping outside one location.

The Moe’s franchise prides itself in providing fresh, organic ingredients and being connected to the community.

“We love giving back to the community in a big way with our pre-opening events. Our culture for both brands is centered around the community and we want to make sure we are actively involved in the lives of its residents and show that we really care about them. We don’t just want to be another brand or option for dining in Wilkes-Barre, we want to be seen as a fun brand that cares and is involved in the region,” said commented Larry Wilson, franchise partner for Moe’s Southwest Grill and co-founder of Hoopla! Frozen Yogurt.

Moe’s will be hosting community events starting Nov.5, with a fundraiser benefitting G.A.R. Junior/Senior Memorial High and one hundred percent of the proceeds will go to School Wide Positive Behavior Support program.


On Nov. 6, there will be a $10 ’all you can eat’ buffet at Moe’s and Hoopla! with one hundred percent of the proceeds going to Coughlin High School’s Red & Blue Fund which benefits the wellness center for students and athletes.


Donnelly explains that Moe’s is a family-friendly establishment but also a “fun, more exciting atmosphere” for college students.

The Moe’s Southwest Grill and Hoopla! grand opening is Nov. 7 and is located at 101 and 103 Bear Creek Commons, Wilkes-Barre, PA 18702, which is off Mundy Street behind Longhorn Steakhouse.

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