Beauty Beat: The secret to perfect brows: Best brow pomade to use


Ashley Evert, Managing Editor

The word “pomade” conjures up images of the slick pompadours of the 1950’s and the “gentleman’s cut” that is popular now. Traditionally, the word pomade has been used in reference to the men’s hair styling product, but Anastasia Beverly Hills has redefined the term with their revolutionary Dipbrow Pomade.

The cosmetics brand has a variety of products available, but is known world-wide for their high quality eyebrow products—and there are plenty to choose from. Anastasia Beverly Hills has something for everyone, whether it’s brow pencils, brow powders, tweezers, brushes or brow serums.

Their Dipbrow Pomade, however, has been getting the most attention lately, and for good reason. The website describes the product as “creamy, waterproof brow color ideal for defining and sculpting precise, smudge-free brows.” It retails at $18 for a 0.14 oz. jar, which is about the size of most gel eyeliner pots.

I’ve had my Dipbrow Pomade for about four months now and have barely made a dent in it. A little goes a long way with this product, as it is very highly pigmented. The best way to apply it is to use a stiff, angled brush and swipe some pomade out of the pot and into the lid.

If applied straight from the pot, the color will be too intense, so taking as much or as little as one would need from the lid is the best option. Apply it in short strokes and blend the color out with a clean mascara wand, also called a spooley, for best results.

The product is very creamy and easily blendable, but stays put for over 12 hours. I will never go back to using pencils or powders after using this product.

I would recommend this for anyone who wants to define their eyebrows, whether that means adding a little color to sparse brows or brushing on a highly-arched pinup brow.

Anastasia Beverly Hills Dipbrow Pomade is my favorite brow product ever – well worth the price tag.

Ashley Evert is a licensed beautician specializing in hair, makeup, nails and lash extensions. She has been working at The Chop Shop in Hazleton for two years and has written this beauty column for three years. Ashley is a junior Communications Studies major at Wilkes with minors in English, Integrative Media and Women’s and Gender Studies.